In an over saturated market, it’s important to do everything possible to make your brand look professional online, in order to stand out.
Branding is how you present yourself to the world, and if you want your business to be taken seriously you have to have a consistent and professional brand.
Making the right impression is key, and with these tips your brand will bring you more authority and credibility in no time.
HOW TO MAKE YOUR solo Brand LOOK PROFESSIONAL ONLINE
Own a professional domain name
Your website will not look professional if you don’t own your domain name. Joleenalouislaw.wordpress.com does not look as professional as joleenalouislaw.com. You can get great prices on domains at GoDaddy.
Use a reliable web host
If your website is down or slow, potential clients will leave immediately and never return. The way to prevent this is to have a reliable webhost that will keep things running smoothly. All of my sites are through WordPress and hosted by Bluehost.
Make sure your website is mobile responsive
Over 60% of web traffic is mobile, so if your website is not responsive you are missing out on most of your traffic.
Keep branding consistent throughout the site
Have a nice logo and use consistent colors and fonts throughout the site. Your site will look more professional if it’s consistent.
Use a favicon
A favicon is an icon that associated with your URL that makes your site look more legitimate. I like Favicon Generator. You just upload the image you want and they compress it to the right size.
Make sure there is a photo of you
People need to see your fave before they decide to work with you. As a solo you are your brand and your brand will look professional if website visitors know who you are.
Make sure contact information is clear
Make sure that the various ways to contact you is easy to find. If a website visitor can’t quickly find your phone number or email, they will move on.
Write Great content
There is no point in having a blog if you don’t provide useful and unique content. If you want to make your brand look professional, it’s important for your site to be a source of knowledge.
Allow people to leave comments on your blog
Professional brands encourage comments and discussions. If you don’t have comments enabled on your blog, it becomes a one way conversation and readers wont return. Be sure to respond to all comments.
32. Use the same photo for all platforms
This helps create brand recognition. As a solo it’s better to use a photo than a logo since you are the brand.
Prominently link to your website
The primary aim of social media is to get people to your website to learn more about you. Make it easy for them by providing a link.
Use cover images consistent with your brand
For example, these are my LinkedIn and Twitter cover images.
Indicate your city
This makes your brand look professional and prevents confusion. I had to add nyc to my Instagram name because I kept getting contacted by people from other states.
Keep your social media accounts active
Use a domain-based email address
Nothing looks less professional than an @yahoo.com or @gmail.com email address for business. You can get email with your website domain.
Have a professional email signature
Having an email signature helps your brand look professional. I use wisestamp, but you can make a simple one on your own.
Brand your Newsletters and mass emails
I love using MailChimp for this. It’s easy to use and makes your brand look professional.
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