Facebook can be a really tricky platform for lawyers, but this guide will help make your Facebook page more interesting.
Most law firm Facebook pages look alike: logo, boring stock photos and some old blog posts and firm updates. But with consistent posting and customization, you page will stand out in a sea of boring.
Why An Interesting Facebook Page Matters
If you don’t have a page already, it’s time to get one. With 1.59 billion users worldwide, Facebook has more users than Twitter and Instagram combined. Facebook users spend an average of 55 minutes a day on the site. You are doing your business a huge disservice if you don’t have an account.
Many people give up on Facebook because their page does not get a ton of likes. While getting people to follow your page is great, it’s not the most important thing.
The most important reason to make your Facebook page more interesting is to build credibility. When a potential client hears about you the first thing they will do plug your name into google. After looking at your website, they will look at your Facebook page….and judge you. So even if you don’t have a lot of followers, you’ll have many people looking.
Another great reason to make your Facebook page more interesting is if you plan to use Facebook ads. Facebook ads are an affordable way to advertise to a targeted group of people, and many solos are jumping on the bandwagon.
In order to create an ad you must have a business page. And even if your ad links back to your website, potential customers will also look at your page to determine if you are legit.
If you are going to have a page, you should put some effort into making it interesting.
How To Make Your Facebook Page More Interesting
If you are a solo attorney, your profile picture should be you and not your logo. You are your brand so your image should be front and center.
Studies have shown that people connect to real people and when paying for a service customers want to see who they will be hiring.
Your profile is more important than you think, so make sure it’s really good.
Elements of of a good profile photo:
Clearly shows your face. A professional headshot is better than a selfie.
Is recent. People expect you to look like your photo when you meet.
Is not pixelated or blurry.
Is the same across ALL social media platforms.
Your cover photo is the perfect opportunity to showcase your brand. You can use it to promote specials, events, holidays, or just an attractive photo that is relevant to your business.
The key is to keep the cover relevant to your audience and on brand.
Here are some examples of my cover photo:
I suggest changing your cover at least seasonally. Changes will show up in followers news feed, and it’s an easy way to remind them of your page.
Take Advantage of Your Call To Action Button
The call-to-action button is located on your cover photo, and is a convenient way to get your audience to take certain actions. To change your call to action, simply click on it.
You can choose from 7 calls-to-action:
- Book Now
- Call Now
- Contact Us
- Send Message
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
- Send email
- Learn More
Try different CTA’s and measure the results by reviewing your analytics.
I personally get the most clicks from the Learn More CTA, which links to my website’s about page. But if I’m having a workshop or event, I use my cover photo to promote and change my CTA to Sign Up.
Use Branded Images
In addition to just sharing articles and blog post, create and share branded images. You can share tips, quotes, or funny memes related to your practice area.
Here are some examples I’ve used on my page:
Facebook is all about the images, so having unique content that followers can’t find anywhere else will make your Facebook page more interesting.
Share Relevant Content From Others
Sharing relevant content from other can also make your page more interesting. Articles, quotes, and especially videos that would be useful to your audience are perfect to share when you are unable to share branded content.
Need help with your Facebook page, or have a page that will inspire other solos? Share it in our Facebook group.
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